Every year white cane day is celebrated around the world in the month of October. This date goes unnoticed in Panama as well as in many other countries in Latin America, that's why this year Bath & Body Works Panama with the support from the Patronato Luz del Ciego (Light for the Blind Patronage) and the Instituto Nacional de Cultura (National Institute for Culture) have created #TheBlindExhibition, an art exhibit dedicated for the visually impaired as part of the celebration and to further equal rights and support art. Each work of art had its description in Braille as well as printed in English in Spanish in order to continue in the spirit of inclusion. In this manner, every visitor could feel and see the works of art with their soul.
This professional campaign titled 'The Blind Exhibition' was published in Panama in October, 2017. It was created for the brand: Bath and Body Works, by ad agency: Independiente. This Experiential medium campaign contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: Independiente, Panama
Creative Directors: Dennis De Ycaza, Jonathan Lasso
Art Director: Luis Alvarado
Additional Credits: Demencia Film