Bath and Body Works

Dark Velvet Oud

Hero Film

Campaign Recap

Creating the region’s first, fully immersive, sensorial fragrance tunnel in UAE (Smell, Touch, See and Hear)

The offline experience video

PR Event

Snap AR Mall experience

Key Visual


We successfully leveraged the creative concept to craft a comprehensive 360-degree marketing campaign during Ramadan 2022 in the UAE and KSA. This campaign encompassed various elements, including a hero film, offline activations in malls, and influencer marketing, all strategically aligned with the marketing funnel stages of awareness, consideration, and conversion. Throughout the campaign, we maintained a consistent art direction and visual style across all assets to ensure a unified brand identity.

Dark Velvet Oud is a rich, layered, and enchanting fragrance.

The fragrance is infused with the traditional scents and notes from the region but with a fresh and enlightening twist.

The concoction is as sensational as it is unique.

In this way, ‘Dark Velvet Oud’ transforms the familiar aromas to create something bright, exciting, elegant, and exquisite.

We’re highlighting the quality of the ingredients that make up this enchanting scent and the expertise that goes into infusing them together in a visually appealing way that speaks to the modernity of the BBW brand.

The aim is to leave people feeling the richness and luxury in a Bath & Body Works way.

Macrophotography highlights and beautifies all the things that make DVO what it is. We’re looking at a lot of things that we see in our day-to-day lives through a very different lens to bring them back to life and truly brighten and light up our senses.

This professional campaign titled 'Dark Velvet Oud' was published in Saudi Arabia and United Arab Emirates in May, 2022. It was created for the brand: Bath and Body Works, . This 360° medium campaign is related to the Beauty industry and contains 7 media assets. It was submitted 3 months ago by Creative Solutions manager: Ali Abdeldaym of Alshaya Group.


Al Shaya Group

Brand planning Team: Nadine Bibi - Ahmad Hasan
Brand Marketing Team: Mariya Menshikova - Amjad Al Shaiah

Creative Team: Yassin Montasser - Ali Abdeldayem - Ahmed Ibrahim -Nouran Atef - Maya Rizk - Ahamed Ramis - Ahmed Shohoud - Ahmed Said

Influencers team: Tamar Moussessian - Ghaya Almehairi

Media Team: Aysegul Ocak - Aya El Adem

Film Production: Production: Bigfoot - StudioSet

Creative Leads: Yassin Montasser - Ali Abdeldayem
Director: Damian Groves
DOP: Cosmin Fericean
Bigfoot Producers: Salma Mazen
StudioSet Producer: Dan Mateescu
1st AD: Iulian Stanciu
Exec. Producer: Adrian Smarandache
Editor: Bogdan Orcula
CG Director: Calin Bogdacenco
3D: Alexandru Munteanu, Calin Bogdacenco, Valentin Mladin, Robert Andries
Comp: Alexandru Munteanu, Calin Bogdacenco, Lu Pop, Ciprian Olaru, Laur Mares
VFX Project Manager: Bogdan Tintaru

Postproduction Coordinator: Diana Cretu / Sinziana Nicola
Prop Master: Lasar
UPM: Gabriel Zaharia
Prod. Coord.: Alexandra Zamfirescu
Perfume Stylist: Adi Popa


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