The BinBox
Agency: Hakuhodo
Description
India has more than 30 million cars and almost each one carries a tissue box inside, but no where to trash it. Consequently tissues keep flying out of cars, creating mess all over. Ignis found a simple and unique design solution for maintaining cleanliness in cars and country. The BinBox. It's the world's first tissue box with a bin attached.
So no more trashing the roads. Once you spot a trash can, simply lift the top, empty the bin and put it back.
This professional campaign titled 'The BinBox' was published in India in October, 2017. It was created by ad agency: Hakuhodo. This Design medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 7 years ago.
Credits
Advertising Agency: Hakuhodo, Delhi, India
National Creative Director: Sabuj Sengupta
Creative Director / Copywriter: Tripti Kakkar
Art Director: Himanshu Sharma
Chief Operating Officer: Elvis Sequeira
AVP: Mayur Chandra
Account Manager: Rahul Madan
Production Manager: Amitava Das
