ADVERTISING

The BinBox

Agency: Hakuhodo

Description

India has more than 30 million cars and almost each one carries a tissue box inside, but no where to trash it. Consequently tissues keep flying out of cars, creating mess all over. Ignis found a simple and unique design solution for maintaining cleanliness in cars and country. The BinBox. It's the world's first tissue box with a bin attached.
So no more trashing the roads. Once you spot a trash can, simply lift the top, empty the bin and put it back. ​

This professional campaign titled 'The BinBox' was published in India in October, 2017. It was created by ad agency: Hakuhodo. This Design medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: Hakuhodo, Delhi, India
National Creative Director: Sabuj Sengupta
Creative Director / Copywriter: Tripti Kakkar
Art Director: Himanshu Sharma
Chief Operating Officer: Elvis Sequeira
AVP: Mayur Chandra
Account Manager: Rahul Madan
Production Manager: Amitava Das

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