Brand invention agency Humanaut has partnered with PetSafe ® for a follow-up to 2016’s Catspiracy campaign to promote the ScoopFree Self-Cleaning Litter Box. The hands-free device is so effective at keeping litter boxes fresh and clean that the cats of the world are convinced it is proof of a global conspiracy wherein humans harvest cat poo for profit. The campaign launched online (YouTube, Facebook).
Catspiracy 2.0 picks up where the original campaign left off. With nearly 3 million views on YouTube, the video’s tagline summarizes the product from the kitties’ point of view: “ScoopFree: A high-tech robot machine that harvests your cat’s poop so you can sell it on the black turd market and make billions or even millions.”
In a new 15-second spot, a nervous feline narrator directs viewers to “Get the facts at Catspiracy.com.” In 30 and 90-second versions, the tabby and his paranoid pals expound upon their theories. Among them: Area 51 might actually be a real-life Area No. 2, the moon (aka “The Night Ball”) is likely a giant sub-zero storage facility for poo, and aliens are probably in on it, too.
This professional campaign titled 'Catspiracy 2' was published in United States in February, 2018. It was created for the brand: PetSafe, by ad agency: Humanaut. This Film medium campaign is related to the Pets industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Humanaut, Chattanooga, USA
Chief Creative Director: David Littlejohn
Chief Strategist: Andrew Clark
Senior Integrated Producer: Tommy Wilson
Director of Content: Dan Jacobs
Account Supervisor: Michelle Sturgis
Creative Directors / Copywriters: Andy Pearson, Liza Behles
Copywriters: David Littlejohn, Alana Questell
Designer: Carrie Warren
Design Director: Stephanie Gelabert
Production Company: Humanaut Productions
Director: Dan Jacobs
Producer: Tommy Wilson
Associate Producer: Caroline Jewell
DoP: Sean Webley
Post Production: Fancy Rhino
Post Producer: Katie Nelson
Lead Editor: Kyler Potter
Assistant Editors: Tyler Beasley, Matt Hadley
Colorist: Matt Hadley