The Beaphar Social Experiment: #DrawMeYourFamily

Agency: Gutzandglory


To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, Beaphar and communication agency Gutzandglory set up a surprising social experiment. Beaphar asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were.
The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family.
The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign

This professional campaign titled 'The Beaphar Social Experiment: #DrawMeYourFamily' was published in Belgium in July, 2018. It was created for the brand: Beaphar, by ad agency: Gutzandglory. This Experiential medium campaign is related to the Pets industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Gutzandglory, Gent, Belgium
Account Team: Barbara van Huis, Sarah Lanckman
Strategy: Alexander Kolenberg
CD: Kris Lenaers
Creation: Ariane Floderer, Gilles André
Design: Lim Sijmons
Digital Strategy: Frédéric De Vries
Social: Luba Karpova, Nicolas Salamone
Film Production Company: Static Films
Director: Jan Boon
Camera: Western Spaghetti’s
Editor: Hans Desmet


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