Description
The memories you folded are growing back.
This campaign for The Bamboo Bea transforms nostalgic childhood paper toys into symbols of rebirth. Each visual shows a worn-out paper toy placed in dark soil, sprouting a fresh green plant representing how forgotten paper can return not as waste, but as life.
The campaign highlights sustainability through emotion, showing that paper doesn’t have to end it can begin again.
This student campaign titled 'the bamboo bae' was published in India in February, 2026. It was created for the brand: Fresh Stationery, by ad school: B.S.Bandekar College of Fine Art. This Print medium campaign is related to the Education industry and contains 3 media assets. It was submitted 1 day ago by Prof.: siddhesh of B.S.Bandekar College Of Fine art, Applied Art, Sawantwadi.
Credits
College : B. S. Bandekar College of fine art (Applied Art), Sawantwadi
Class : Third Year BFA
Art Director : Shruti Hiwale
Copywriter : Shruti Hiwale
Guidance : Prof. Uday wele, Prof. Siddhesh Nerurkar, Prof. Radha Gawade,
