Description
This campaign shows that without Heinz, food is just "gray noise"—boring, dry, and lifeless. By keeping the background in black and white, I highlight the blandness of an everyday snack. The famous Heinz bottle shape acts as a magic window that brings the color back. Inside that window, the food is bright, juicy, and full of flavor. The message is simple: Heinz doesn't just add sauce; it turns a dull meal into a vibrant experience. It’s the "filter" that brings your food to life.
This student campaign titled 'HEINZ' was published in India in February, 2026. It was created for the brands: MorningStar Veggie Sausages and Richmond Sausages, by ad school: B.S.Bandekar College of Fine Art. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 1 hour ago by Prof.: siddhesh of B.S.Bandekar College Of Fine art, Applied Art, Sawantwadi.
Credits
College : B. S. Bandekar College of fine art (Applied Art), Sawantwadi
Class : Third Year BFA
Art Director : TEJAS AROLKAR
Copywriter : Tejas Arolkar
Guidance : Prof. Uday wele, Prof. Siddhesh Nerurkar, Prof. Radha Gawade,
