Description
India is home to countless vibrant cultures, arts, and histories. The Art of Protection by TVS RONIN is a tribute to this artistic heritage; a celebration fusing preservation and protection with a limited-edition range of hand-painted helmets. Each helmet is a wearable masterpiece. From the intricate lines of Madhubani to the earthy rhythms of Warli, the collection is an ode to India’s folk arts - ensuring that as riders journey unscripted, they also become moving storytellers of India’s enduring legacy.
This professional campaign titled 'The Art of Protection' was published in India in April, 2025. It was created for the brand: TVS Ronin, by ad agency: TBWA\ India. This Digital and Print media campaign is related to the Automotive and Personal Transportation and Public Interest industries and contains 11 media assets. It was submitted 4 months ago.
Credits
Brand: TVS Ronin
Head Business – Premium : Vimal Sumbly
General Manager – Marketing (Premium) : Vikas Sikka
Brand Manager - Mayank Jain
Associate Brand Manager – Raviraj Kumar, Vijay Balaji
Agency: TBWA\ India
Chief Executive Officer: Govind Pandey
Chief Creative Experience Officer: Russell Barrett
Creative Head - South: Rathish Subramaniam
Chief Business Officer: Namrata Nandan
Vice President - Account Management: Rohini Radhakrishnan
Creative Director: Vinay Saya
Copy Supervisor: Shalini Singh
Art Directors: Vinay Saya, Mohit N, Sreekumar Achuthan, Sangeeth Mohan
Illustrators: Midhun George Vechoor, Jobin Prakash, Jojo Monolisa, Anupama Bhat N R, Mohit N
Graphic Designer: Nithin Hebbar
Typographer: Vinay Saya
Photographers: Vinay Saya, Timothy Gama, Amit Thakur
Production House: Momentum Media
Motion Graphics: Mohit N, Sangeeth Mohan
Account Directors: Sagar Parikh, Aadhith Ganpath
Account Managers: Komal Pugalia, Manisha Mendes
