Description
With a four-course prix-fixe menu, opulent interiors, and endless fries, Sirrah, a new French maximalist restaurant and bar in NYC’s Meatpacking District, embraces a bold, theatrical aesthetic inspired by New York’s storied supper club era.
Creative agency Mādin led the full brand development for Sirrah, from logos and typography to menu design and digital presence, crafting an identity rooted in old New York glamour and reimagined for a modern audience.
Key design elements of the Sirrah brand include:
A deep, rich palette with Art Deco influences, punctuated by gold accents to create small, intentional touches of luxury.
Hand-crafted, vintage-inspired feminine motifs that are sexy and elegant with an attitude. Cigarette smoke evokes a rebellious energy and nods to a bygone era where indulgence was more acceptable.
Menus and printed materials that are as richly styled as the space itself, inviting guests into the world of Sirrah from the moment they sit down.
A custom type system that blends expressive script with refined sans-serifs for contrast, hierarchy, and sophistication.
This professional campaign titled 'Branding Campaign' was published in United States in July, 2025. It was created for the brand: Sirrah, by ad agency: Mādin. This Design and Integrated media campaign is related to the Food and Hospitality, Tourism industries and contains 9 media assets. It was submitted 4 months ago.
