Description
TVS RONIN’s The Art of Protection features a limited-edition collection of hand-painted helmets that fuse safety with storytelling. Each helmet is a wearable tribute to dying Indian folk arts, created in collaboration with homegrown artists. The design language, across over 380 hand-painted helmets, blends motorcycling elements with traditional folk art palettes and patterns. Since inception, the campaign has featured capsule launches, displays, workshops, collaborations, and on-ground installations that leverage vibrant design to promote both protection and preservation.
This professional campaign titled 'The Art of Protection' was published in India in December, 2025. It was created for the brand: TVS Ronin, by ad agency: TBWA\ India. This Design, Experiential, and Integrated media campaign is related to the Automotive and Personal Transportation and Public Interest industries and contains 25 media assets. It was submitted 16 days ago.
Credits
Brand: TVS Ronin
Head Business – Premium: Vimal Sumbly
General Manager – Marketing (Premium): Vikas Sikka
Brand Manager: Mayank Jain
Associate Brand Manager: Raviraj Kumar, Vijay Balaji
Agency: TBWA\India
Chief Executive Officer: Govind Pandey
Chief Creative Experience Officer: Russell Barrett
Executive Creative Director: Rathish P Subramaniam
Chief Business Officer: Namrata Nandan
Sr. Vice President - Account Management: Rohini Radhakrishnan
Creative Director: Vinay Saya
Copy Supervisor: Shalini Singh
Art Directors: Vinay Saya, Mohit N, Sreekumar Achuthan, Sangeeth Mohan
Illustrators: Midhun George Vechoor, Jobin Prakash,
Jojo Monolisa, Anupama Bhat N R, Mohit N,
Abhinaw Raj, Astha Rai, Saurabh Umar Vaishya,
Aryan Vishwakarma, Anurag Vishnu, Anurag Patel
National Head Studio & Production: Samuel Dias
Graphic Designer: Nithin Hebbar
Typographer: Vinay Saya
Photographers: Vinay Saya, Timothy Gama, Amit Thakur
Production Houses: Momentum Media, Look and Feel, Mothership
Motion Graphics: Mohit N, Sangeeth Mohan
VO Artist: Rijul Ray
Agency Producer: Sandesh Shirke
Account Director: Sagar Parikh
Account Managers: Komal Pugalia, Manisha Mendes
Senior Account Executive: Malavika Anand
