The first art exhibit by kids who have passed away from cancer. To help kids who are living with it. In 2016, Casa Facci wanted to create a blood bank, so less children died because they could not get blood on time in case of emergency, which is very frequent during cancer treatment. Donations were desperately needed. We decided to create awareness with an art exhibit at the Dominican Republic’s Museum of Modern Art of the last drawings of children that had passed away from cancer. We invited the media, art dealers, potential buyers and opinion leaders and auctioned the kids work among famous artists who donated some of their pieces to be auctioned off during the exhibit.
This professional campaign titled 'The art of goodbye' was published in Dominican Republic in August, 2016. It was created for the brand: Casa Facci, by ad agency: Ogilvy. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Ogilvy & Mather, Dominican Republic
General Creative Director: Freddy Jana
Creative Directors: Freddy Montero, Che Muñoz
Art Director: Lia Sang
Additional credits: David Prestol