The animals in your home

Agency: McCann Birmingham


With a 4.1 Star Rating from System1, the humorous film offers a new creative approach for the category, moving away from sterile settings and towards embracing the mess and vibrancy of real life. Clumsy family members are replaced with comical creatures causing chaos around the house before normality is restored thanks to Vax. The ad showcases the features and benefits of Vax’s new SpotWash, an innovative vacuum which allows for an easier and more effective way of cleaning accidental spills and stains.

This professional campaign titled 'The animals in your home' was published in United Kingdom in July, 2023. It was created for the brand: Vax, by ad agency: McCann Birmingham. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted 11 months ago by Communications: Megan Coulson of McCann Central.


Advertising agency: McCann Birmingham
Executive Creative Director: Adam Bodfish
Creative Director: Barrie Robinson
Art Director: Duncan Bancroft
Copywriter: Leon Deeming
Strategy Director: James Bagan
Vax Creative Director EMEA: Liam Duignan
Vax Creative and Brand Lead: Phil Kallitsakis
Associate Director Research: Isabel Butlin
Account Director: Kirsten Owen
Business Director: Dan Caputo
Senior Account Manager: Sonny Rattan
Agency Producer: Hannah Dale
Research: McCann Central
Media: UM Birmingham
Production Company: Armoury
Director: Rollo Hollins
Executive Producer: Matt Hitchens
Producer: James McLaughlin
Director of Photography: Tim Fok
Production Designer: Borislava Kadivska
Wardrobe: Grozdan Mihaylov
Service Production Company: Four Elements
Post Production: Whitehouse Post
Visual Effects: We Are Covert
Grade: CHEAT
Music: Builders Tea
Sound: Grand Central Recording Studios
VO: Dominic Coleman
Puppeteers: Emily Morris-Jones and Hugh Purves


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