Description
"The American Tale" is a campaign that reveals how political discourse in the United States is eerily echoing the world of The Handmaid’s Tale.
Real quotes like “The country is run by a bunch of childless cat ladies” (Tucker Carlson) or “I’m going to protect women, whether they like it or not” (Donald Trump) are presented using the visual language of the series to highlight an uncomfortable truth: fiction is starting to look a lot like reality.
The campaign aims to sound the alarm on how certain voices are normalizing ideas that could put at risk rights we thought were already guaranteed
This student campaign titled 'The American Tale ' was published in Spain in April, 2025. It was created for the brand: Brother Ad School, by ad school: Brother Escuela de Creativos. This Digital medium campaign is related to the Education industry and contains 4 media assets. It was submitted 17 days ago.
Credits
Advertising School: Brother Madrid
Art Director: Sofía Carmona
Copywriter: María de Pereda
