The All-New V90 Cross Country

Agency: Redwood


The film follows a couple as they embark on a luxurious road trip, pushing the rugged new all-road, all-weather hybrid to the limits across a variety of testing terrains. Tasked with conjuring a Scandinavian look and feel to the film, LS Productions set about sourcing locations across Scotland, maximising the sheer diversity of natural beauty that the country has on offer. Having completed an extensive scouting mission, and following a four-day director’s recce in May, 15 locations across the Isle of Skye and Glen Etive were selected for the final shoot.

This professional campaign titled 'The All-New V90 Cross Country' was published in United States in October, 2016. It was created for the brand: Volvo, by ad agency: Redwood. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: Redwood, USA
Senior Creatives: Ian Dickson, Jamie Marsden
Account Director: Virginie Bourhis
Production Company: LS Productions
Head of Production: Sarah Drummond
Producer: Ray Allan
Director: Martin Swift
DOP: Carl Rasmussen
Producer: Alex Fielding
Editor: Nick McCarthy
Photography: Sam Christmas


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