Absolut Glassware


Agencies: Inventech Laqshya Media Group


Laqshya Media Group’s technology innovation & content production business vertical, Inventech, has teamed up with Absolut Glassware to launch an incredible tech-activation campaign called the ABSOLUTALLY Walkway, a one-of-a-kind campaign that encourages allyship and aims to foster a safe space for members of the queer community. Inventech created the concept and technology exclusively for Absolut Glassware. The ABSOLUTALLY walkway is an interactive installation that utilizes cutting-edge AI and live gestures using customized camera tracking software to create playful coloured silhouettes that inspire and engage. As you walk along the walkway, your every step is transformed into a unique, customized experience that celebrates diversity and unity and is open to all.  

Despite cultural, political, and legal progress made over the years, nearly 3 in 4 Gen Zers still experience rejection from their families when expressing a non-heterosexual identity. This cutting-edge partnership is dedicated to creating a world where everyone feels welcome and valued and where differences are celebrated. So get ready to witness a groundbreaking initiative about spreading positivity and unity!

This professional campaign titled 'The ABSOLUTALLY Walkway' was published in India in March, 2023. It was created for the brand: Absolut Glassware, by ad agencies: Inventech and Laqshya Media Group. This Experiential medium campaign contains 1 media asset. It was submitted 3 months ago.


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