Description
Pronaca aims to be a pioneer in Ecuador with the launch of shaved hams from Plumrose, Mr. Pollo, and Mr. Pavo. Thanks to their ultra-thin slicing technology, these products offer a new texture and flavor experience, with enhanced juiciness and intensity in every slice, transforming everyday meals.
Delicacy has the power to turn movement, and even a slice of ham, into art. Inspired by the elegance of ballet, we bring turkey, chicken, and pork to the stage, transforming the origins of our shaved hams into an expression of refinement. Every movement evokes the softness and delicacy of our ultra-thin slices, inviting consumers to discover that there is more than flavor: there is art in every bite.
This professional campaign titled 'A Taste of Art' was published in Ecuador in October, 2026. It was created for the brand: Pronaca, by ad agency: Norlop VML Ecuador. This campaign is related to the Food industry and contains 3 media assets. It was submitted 1 day ago.
Credits
Advertising Agency: Norlop VML, Quito, Ecuador
CEO Norlop VML: Ceci Solá
General Account Director: Valeria Izquierdo
Chief Creative Officer: Danilo Molina
Creative Director: Marcelo Tamayo
Lead Copywriter: Giannina Gordon
Art Director: Camila Hidalgo & Patricio Arevalo
Account Executive: Gabriela Zabala
Processed Meats Business Manager at Pronaca: Carolina Nuñez
Brand Manager, Value-Added Products: Johana Guzmán
Processed Meats Business Manager: Priscila Benalcazar
