This Christmas, there are no impossible connections. NOS. Do what no one's ever done.
On Christmas, NOS and Benfica surprised fans from Paredes - a small town 300km away from Benfica’s stadium - with the opportunity to watch Benfica “live” for the first time in their lives.
The seat #5 of row G was converted into a “portal” that allowed fans to experience the game immersed into the crowd, all in real time. The VR glasses gave users, not only the chance to follow the game, but also to interact with the supporters around them. Including Simão Sabrosa, Benfica and Barcelona’s former star.
This professional campaign titled 'The 5G Seat' was published in Portugal in December, 2021. It was created for the brand: NOS 5G x SL Benfica, by ad agency: o escritório. This Experiential medium campaign is related to the Electronics, Technology, Recreation, Leisure, and Sports industries and contains 1 media asset. It was submitted about 2 years ago by Creative Director: Sérgio Gomes of o escritório.
Advertising Agency: o escritório, Lisboa, Portugal