Like Graphite

School: Cairo Ad School


The concept is to use sand of graphite to show the main ingredient of our product, and make the copy "LIKE GRAPHITE" be reflected into the user so that when they use this product they will feel elegant and bold just like graphite. The main palette is in black and white shades to show it more luxurious and simple

This student campaign titled 'Like Graphite' was published in Egypt in October, 2021. It was created for the brand: Graphite, by ad school: Cairo Ad School. This Print medium campaign is related to the Beauty industry and contains 4 media assets. It was submitted 4 months ago by PR: cairoad of Cairo Ad School.


Advertising School: Cairo Ad School, Cairo, Egypt
Art Director: Abdelrahman El Saeed


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