Description
The campaign was conceived for Doctors’ Day with the intention of making it stand out from the clutter. Hence, we focused on their rushed, slightly unreadable handwriting, which is a testament to their tireless work.
Beneath every scribble is a decision, a diagnosis, a direction that changes someone’s life. So, we positioned the handwriting, which is perceived to be indistinguishable, into something divine and named it “ദൈവത്തിന്റെ കയ്യൊപ്പ്”, AKA “That Touch of God.”
Through this campaign, we trace the journey of a patient, from uncertainty and fear to hope and healing. And in between, the signature of a doctor. Not just as a name, but as a turning point.
This professional campaign titled 'That Touch of God' was published in India in July, 2025. It was created for the brand: Medical Trust Hospital, by ad agency: Happy Humans Communication Solutions. This 360° medium campaign is related to the Health industry and contains 3 media assets. It was submitted 4 months ago by Communication Expert: M M Anees of Happy Humans Communication Solutions.
Credits
Advertising Agency: Happy Humans Communication Solutions
Production Company: Happy Humans Communication Solutions
Art Director: Anjana PR
Copywriter: Anjana PR
Designer: Midhun TR
