This is the final artwork of the campaign
Description
These spec ads, created for a globally renowned NGO doing yeoman work in steering young people in the right direction, looked at how to change the origin story of a future criminal, into the story of a well-adjusted adult. And the method? Taking a good hard look at his or her world view. The way ahead was obvious...an "iExam" or introspection by mimicking the Eye exam chart one faces at an eye clinic. And the basis as articulated in the body copy too, was that the origin of crime lies in distorted points of view.
This student campaign titled 'That How You See Things?' was published in India in July, 2026. It was created for the brand: Youth Guidance, by ad school: Studio Madmanchaha. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Advertising Agency (School): Studio Madmanchaha, Delhi NCR, India
Production Company: Studio Madmanchaha, Delhi NCR, India
Art Director: Manish Saxena
Copywriter: Manish Saxena
Photographer: Sourced via Royalty-Free Stock (Pexels and Unsplash)
