Buy a jersey and become a World Champion of Generosity!
Second-hand play allowed.
Helping fits you.
Second helping hands.
Description
Normally, a jersey only becomes a World Champion jersey after winning a championship. But in the World Champions of Generosity campaign, it's different: a jersey becomes a World Champion jersey the moment it is purchased at carla. Because every jersey sold helps support people in need, every buyer becomes part of a team that makes our country truly special: a community that stands together and helps one another.
This professional campaign titled 'World Champions of Generosity' was published in Austria in June, 2026. It was created for the brands: Caritas and carla, by ad agency: DDB Wien. This Digital, Film, and Print media campaign is related to the Other and Public Interest industries and contains 7 media assets. It was submitted 5 days ago by Creative Director: Virginia Wilhelmer of DDB Wien.
Credits
Agency: DDB Wien
Client: carla & Caritas der Erzdiözese Wien
CCO: Thomas Tatzl, Andreas Spielvogel
Creative Director: Christina Mer Hofmann, Virginia Wilhelmer
Art Director: Anna Cieslar
Copywriter: Manou Ilunga
Concept: Manou Ilunga, Anna Cieslar
Jr. Account Managerin: Emma Abbrederis
Client Service Director: Roberta Domaschko
Photographer: Ina Höller
Director: Leonhard Ohneberg
Production: OTIOSUM
