Taxi Piatnitsa

Taxi #InRain

Agency: AIDA


Task: To create a low-budget campaign for the special promotion of taxi PIATNITSA – 20% discount in the rain.
Solution: We came up with simple and inexpensive idea to launch a campaign using non-standard media placement and the rain itself. On the windows of cafes and restaurants with the help of special water-repellent coating we put the logo taxi PIATNITSA and information about the promo, which could be seen only in the rain.
Results: Budget – close to 0. The number of calls Taxi PIATNITSA in the rain increased by 30%.

This professional campaign titled 'Taxi #InRain' was published in Belarus in September, 2017. It was created for the brand: Taxi Piatnitsa, by ad agency: AIDA. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: AIDA Pioneer branding & creative, Minsk, Belarus
Creative Director: Dmitry Apolenis
Art Director: Denis Egoshin
Copywriter: Alena Shibut

Barut Acanthus ...


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