Description
In a market where tattooing is lived as a form of living art, Acid Mantle Tattoo by Bayer presents a simple idea: when skin is properly cared for, color lasts. The print campaign turns hyper-realistic tattoos into visual traps for animals attracted to flowers, fish, or birds that aren't really there.
The twist reveals the truth: it's not nature, it's well-protected ink. Each piece shows the product's essential role: moisturizing, healing, and preserving color through a direct visual execution. Created to live inside tattoo studios, where care is part of the creative ritual. Because a great tattoo doesn't end when you leave the studio. It begins with how you take care of it.
This professional campaign titled 'Tattoos more alive than ever' was published in Colombia in January, 2026. It was created for the brand: Bayer, by ad agency: Dentsu. This Digital, OOH Outdoor, and Print media campaign is related to the Health industry and contains 5 media assets. It was submitted 3 days ago by Director Creativo: Felipe Martínez of Dentsu, Colombia.
Credits
Client: Bayer
Ad Agency
Dentsu Creative Colombia
Chief Creative Officer
Diana Triana
Creative Director
Oscar Martinez Marin / Lina Camargo / Santiago Gómez
Copywriter
Felipe Martinez / Luis Alfonso Morales Brome / Camilo Martinez
Art Director
Jaime Zapata / Oscar Martinez Marin / Sergio Molina
