Family Emergency, Bad Dog, Sick Cat

Agency: CHE Proximity


Sufferers of Irritable Bowel Syndrome (IBS) miss out on a lot, often needing to cancel plans when IBS strikes. And while their reason for not showing up might indeed be IBS, that’s never what they’ll say. They’re embarrassed about their illness; it’s not something they’ll openly talk about to friends or family. So instead, they’ll make up excuses.

This professional campaign titled 'Family Emergency, Bad Dog, Sick Cat' was published in Australia in September, 2016. It was created for the brand: Bayer, by ad agency: CHE Proximity. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted over 7 years ago.


Advertising Agency: CHE Proximity, Australia
Executive Creative Director: Ant White
Creative Directors: Brian Jefferson, Ben Stainlay
Group Account Director: Nicole Bogart
Agency Producer: Tori Taylor
Junior Designers: Meredith Besseling
Account Manager: Claire Maitland
Junior Art Director: Jake Blood
Junior Copywriter: Anne Lau
Head of Design: Michael Klienman
Visual Artist: Visual State


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