We seek to communicate the sensory attributes of “La Morena” peppers, but in a different way, with a graphic style and a new tone for the brand and for the category in general.
This professional campaign titled 'Tattoos' was published in Mexico in January, 2020. It was created for the brand: La Morena, by ad agency: Birth Group. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 3 years ago by VP Creativo: Ángel Sánchez of Birth Group.
Advertising Agency: Birth Group, Puebla, Mexico
Advertising Agency: Birth Group
Creative General Director: Raúl Lizaola
Creative Directors: Jesús Fernández, Ángel Sánchez
Art Director: Rodrigo Aguilar
Ceo: Arturo Ortíz