Tastes like a touchdown

General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving football stars. This season’s wide receiver lineup brings the swagger, the celebrations and a serious love for breakfast — with Justin Jefferson, Ja’Marr Chase and Amon-Ra St. Brown putting their passion for competition and cereal to the test.

This electrifying trio is known for lighting up the end zone with their signature touchdown celebrations — and now, they’re bringing that same flair to the breakfast aisle with “tastes like a touchdown” flavors. Like last year, Cereal Training Camp includes a new, limited-edition custom cereal, this time created by Jefferson. Named the Jettas Mix, it’s a fruity fusion created by Jefferson himself, combining fan-favorite Frosted Lemon Cheerios and the recently released Cinnamon Toast Crunch Strawberry.

“Cinnamon Toast Crunch was always my go-to cereal growing up, and after dropping my own Griddy box with the brand a few years ago, this really feels like a full-circle moment,” said Jefferson. “I can’t wait for everyone to try my custom Jettas Mix. It's a winning combo of that fresh, lemony vibe and the sweet hit of strawberry Cinnadust for a flavor you won’t want to fumble.”

In addition to the Jettas Mix, Cereal Training Camp delivers these football phenoms front-and-center on their own limited-edition boxes of beloved General Mills cereals, arriving on shelves beginning in August.

“Our fleet-footed wide receiver partners — with their love of cereal, big personalities and signature end-zone dances — bring heart, hustle and humor so cereal and football fans everywhere start their day with a win,” said Mindy Murray, brand experience director for General Mills’ Morning Foods.