Description
For its latest campaign, Nescafé Gold Ecuador, in collaboration with Publicis Groupe, launched “You Deserve It”, a disruptive take on the premium coffee category. Traditionally associated with exclusivity and distance, the brand broke codes by using satire and hyperbole to show that luxury is not reserved for a few, but rather a daily indulgence that everyone can enjoy.
The creative showcased exaggerated situations of what people often consider as “deserving moments”—from the absurd to the hilarious—only to reveal that the true reward is as simple and accessible as a cup of Nescafé Gold. By blending humor, irony, and aspirational imagery, the campaign redefined premium coffee as an attainable luxury, reinforcing the message: “You deserve it.”
This professional campaign titled “You Deserve It” was published in Ecuador in September 2025. It was created for the brand: Nescafé Gold, by the ad agency Publicis Groupe Ecuador. This integrated campaign ran across TV, Digital, and Social Media, and contains multiple media assets.
This professional campaign titled 'Te lo mereces' was published in Ecuador in March, 2025. It was created for the brand: NESCAFÉ , by ad agency: Publicis Groupe. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Credits
Advertising Agency : Publicis Groupe Ecuador
Credits
CEO: César Bettencourt.
General Creative Director: Luis "Retro" Redrován.
Creative Director: Sebastián Maldonado.
Creative Copywriter: María José Cevallos.
Creative Copywriter Junior: Doménica Salvador
Art Director: Ivonne Cantos.
Multimedia Designer: Fernando Suárez
Graphic Designer: Sara Proaño, Andrea Mera.
General Account Director: Andrés Navas.
Account Executive: Katherine Soto.
Social Media Manager: Stephany Díaz.
Community Manager: Ana Cristina Iturralde, Isabel Aguirre.
Head of production: Valentina Arria.
Production Company: Vértigo films.
