Betty Crocker General Mills

Flip The Morning

Agency: VMLY&R


VMLY&R has created the new campaign film to promote Betty Crocker’s pancake mix. Based on the premise: “Flip the Morning” with Betty Crocker pancakes. It was shot by the production house, Good People, with Paul Butterworth as the director.

“Flip the Morning” was conceived by VMLY&R along with the Betty Crocker team, to communicate that the best way to start your day and turn around any mood (the flipping of one’s morning) is by making a Betty Crocker pancake. This was carried forward to the execution of the film as well; because in the film, everything is flipping. Just like you’d flip a pancake. And with it, turn around a boring morning into an unexpected but delicious breakfast time.

This professional campaign titled 'Flip The Morning' was published in United Arab Emirates in November, 2021. It was created for the brands: Betty Crocker and General Mills, by ad agency: VMLY&R. This Film medium campaign is related to the Food and Household Products industries and contains 1 media asset. It was submitted 2 months ago by Creative Director: Ivan Bormaister.


Agency: VMLY&R Dubai
Production Company: Good People
Director: Paul Butterworth
Chief Creative Officer: Kalpesh Patankar
Senior Art Director: Ivan Bormaister
Creative Director, Copywriter: Giorgia Fattoracci
Producer: Shubha Barril
Producer: Chantal El Haber
Senior Account Executive: Spiro Malak
Account Manager: Maria Jabbour

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