Taste The A.I
Taste The A.I
NESTLÉ La Lechera, decided to celebrate its 100th anniversary in Colombia creating never before seen recipes with never before mixed ingredients.
10 recipes that represented each of the last ten decades and among than ingredients, we included a historical fact, an iconic flavor, an artistic trend and condensed milk.
With the help from a historian, we processed the most relevant data from each decade and put it into Midjourney, then we got ten unique images that inspired us to cook it and bring it to life to give them a real taste.
Finally, the desserts were displayed and tasted at the museum of modern in Bogotá.
This professional campaign titled 'Taste The A.I' was published in Colombia in November, 2022. It was created for the brands: Nestle and Nestlé La Lechera, by ad agency: Publicis Colombia. This Digital, Experiential, and Outdoor media campaign is related to the Food industry and contains 2 media assets. It was submitted 4 months ago by Copywriter: David Prado Ramírez of Publicis Colombia.
Creative Agency: Publicis, Bogotá, Colombia
Production Company: Macarena, Bogotá, Colombia
Chief Creative Officer: Camilo Carvajal
General Creative Directors: Juan Afanador / Anderson Quiroga
Creative Directors: Carolina Avendaño / Stephanie Calderón
Creative Copywriter: David Prado Ramírez
Art Directors: Juan Camacho / Nicolás Pérez
Film Director: David Villegas
Motion Artist: Daniel Mosquera
Sound Studio: Laika