Description
For many Canadians, Victoria Day signals the unofficial start of summer. And since nothing says summer like ice cream, this long weekend, PC Insiders Report is turning the sweet siren sounds of the neighborhood ice cream truck into free ice cream for all.
With The PC Insiders Report Taste That Tune, Ontarians will have a chance to try one of three nostalgia-inspired flavours—Rainbow Trail, Piña Colada, and Cookie Dough—from the 2026 Scoop Shop lineup. It’s as easy as visiting www.tastethattune.ca and using the mobile web app to scan an ice cream truck jingle (IRL or online) to earn a coupon for a free full-sized tub.
“PC Insiders Report has always been at the forefront of food trends with new products Canadians can enjoy on occasions big and small” says Lindsay Cook, VP of Control Brand, Loyalty and Joe Fresh Marketing. “We loved that we could find an equally innovative way to showcase our 2026 nostalgic, PC Scoop Shop ice cream lineup, and give consumers an opportunity to celebrate the start of summer over ice cream with PC’s Taste That Tune.”
Developed by agency partner Zulu Alpha Kilo, and created as part of the new Taste for Discovery platform launch for PC Insiders Report, Taste That Tune is a digital first program inspired by the relentless innovation behind PC Insiders’ collections. Using Google AI audio recognition technology to register the simple melodies of old school ice cream trucks, the web app converts recognized tunes into digital coupons that PC consumers can redeem for real free treats, available only at Real Canadian Superstore locations across Ontario while supplies last.
“We loved the simplicity of harnessing nostalgic joys, like the sound of an ice cream truck, and turning it into something tangible,” says Jenny Glover, Chief Creative Officer at Zulu Alpha Kilo. “What’s better than free ice cream on a summer day?”
Taste That Tune will run from Thursday May 14th to Sunday May 18th at Real Canadian Superstore locations across Ontario. Media is planned by Loblaw Media Agency, with influencer support by Veritas Communications. For more information, visit www.tastethattune.ca.
This professional campaign titled 'Taste That Tune' was published in Canada in May, 2026. It was created for the brand: President’s Choice, Loblaw Companies Limited, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 6 minutes ago.
Credits
Client: President’s Choice, Loblaw Companies Limited
Agency: Zulu Alpha Kilo
Chief Creative Officer: Jenny Glover
Chief Design Officer: Stephanie Yung
Group Creative Director/Art Director: George Ault
Group Creative Director/Writer: Jacob Gawrysiak
Creative Director/Writer: Dane Boaz
Creative Director/Art Director: Juan Torres
Art Director: Katy Von Nostrand
Design Director: Dejan Djuric
Digital Design Director: Damian Simev
Senior Designer/ Illustrator: Jackman Chiu
Illustrator: Shingo Shimizu
Clients: Mary MacIsaac, Lindsay Cook, Poulomi Anand, Meghan MacPhee, Arista Kwan
Account Team: Alyssa Guttman, Hayley Blackmore, Nicole Pagano
Chief Strategy Officer: Maxine Thomas
Group Strategy Director: Sarah Yim
Strategist: Chloe Bagshaw
Head of Creative Production: Ola Stodulska
Senior Broadcast Agency Producer: Revital Grunberg
Media Agency: Loblaw Media
Media Team: Sabrina La Rosa, Sukhleen Sekhon, Miranda Nero
PR Agency: Veritas
PR Team: Julia Des Islets, Beth Spurrell, Diana Hilderman
Production Company: Zulubot
Director of Digital & Innovation: Ece Inan
Developers: Jake Edwards, Kyle Collins
Lead Interactive Artist, Web Animations: Andrew Martin
Post Production Company: FEATHER
Creative Director: Ken Reddick
Motion Design: Daniel Cordero
Studio Manager: Evan Spicer
Executive Producer: Emily Goldberg
Audio House: Vapor Music
Creative Director: Ethan Myers
Head of Production: Kat Stewart
Engineer: Julian Rudd, Dave Worthen
Sound Design: Kevin Chamberlain
