Description
Brief Explanation: Show the affected people that (plant-based) nobilin has the power to aid digestion.
Describe the brief from the client: Develop a promotional product design for a special edition of nobilin in order to raise awareness for the brand.
Description of how you arrived at the final design: A promotional product design that seperates nobilin from other brands at the point of sale.
Indication of how successful the outcome was in the market: Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended.
This professional campaign titled 'Target Heavy Food' was published in Germany in July, 2011. It was created for the brand: Nobilin, by ad agency: BBDO. This Direct medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 13 years ago.
Credits
Advertising Agency: BBDO, Germany
Chief Creative Officers: Jan Harbeck, David Mously, Wolfgang Schneider
Art Director / Illustrator: Daniel Schweinzer
Copywriter: Lukas Liske
Junior Account Manager: Gülcan Demir
