Independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, have launched a new campaign aiming to encourage people to pause and reconsider before they place a bet they may regret.
Timed to coincide with the start of the UK football season, the campaign includes two films featuring people who are about to place ill-considered bets. The unsuspecting gamblers are each interrupted by a wrestler, who pins them down until they agree to ‘tap out’ of their betting apps, saving them from Bet Regret.
This professional campaign titled 'Tap Out' was published in United Kingdom in September, 2020. It was created for the brand: GambleAware, by ad agency: M&C Saatchi. This Film medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted about 3 years ago by Owner: Julia Conroy of Julia Conroy Limited.
Advertising Agency: M&C Saatchi, UK
Production Company: Academy Films
Director: Vince Squibb
Media Agency: Goodstuff