Sunny & Car. Talking Mirror Hangers.

If mirror hangers in a rental car could talk, what would they tell you about the experience of people in a Sunny Cars rental car?

Meet Sunny & Car. Two talking mirror hangers in a Sunny Cars rental car. Enthusiastic brand ambassadors refreshingly talking about the brand's greatest asset: customer satisfaction.

With the introduction of these new brand assets, Sunny Cars makes the first step from a functional, to an emotional brand. Goal: Brand building. Creating a new, emotional layer that will increase recognisability and brand preference.
And getting that customer promise between their ears: renting a car without worries.

Tim ten Dam, Creative Director Lemon Scented Tea:
"Mirror hangers, present in the rental car, are perfect eyewitnesses to the positive customer experience. So we created two of them. Sunny & Car. Two handsome and cheerful mirror hangers. To create attention to Sunny Cars' sunny, carefree offer in a fun way."

The campaign with Sunny & Car can be seen and heard in OOH, radio and digital media.