Description
If mirror hangers in a rental car could talk, what would they tell you about the experience of people in a Sunny Cars rental car?
Meet Sunny & Car. Two talking mirror hangers in a Sunny Cars rental car. Enthusiastic brand ambassadors refreshingly talking about the brand's greatest asset: customer satisfaction.
With the introduction of these new brand assets, Sunny Cars makes the first step from a functional, to an emotional brand. Goal: Brand building. Creating a new, emotional layer that will increase recognisability and brand preference.
And getting that customer promise between their ears: renting a car without worries.
Tim ten Dam, Creative Director Lemon Scented Tea:
"Mirror hangers, present in the rental car, are perfect eyewitnesses to the positive customer experience. So we created two of them. Sunny & Car. Two handsome and cheerful mirror hangers. To create attention to Sunny Cars' sunny, carefree offer in a fun way."
The campaign with Sunny & Car can be seen and heard in OOH, radio and digital media.
This professional campaign titled 'Sunny & Car. Talking Mirror Hangers.' was published in The Netherlands, United Kingdom, and United States in April, 2024. It was created for the brand: SunnyCars, by ad agency: Lemon Scented Tea. This Ambient, Design, and Film media campaign is related to the Hospitality, Tourism, Transport, and Travel and Tourism industries and contains 1 media asset. It was submitted 12 months ago.
Credits
Agency: Lemon Scented Tea
Client: Frans van Lavieren, Suzanne Al
Director: Geert Jansen
Production: Artbox, Ceremony of Attention
Design & direction: A Good Beer
DOP: Jeroen Simons
Sound Design: THNDR Amsterdam
Grading: Bart Voorsluis
