Take Charge of Change

Agency: Luquire


Tax Season is fast approaching and without large in-house tax departments, middle-market companies often face difficulties. Like the rest of the world, business leaders of large and mid-size companies in the US and Canada face anxiety-riddling challenges due to economic volatility, inflation, banking crises, workforce demands, and endless cyber threats and technology changes requiring digital transformation.

Now, RSM US LLP, the nation’s fifth-largest accounting firm and the leading provider of assurance, tax and consulting services focused on the middle market, announces a new, brand campaign, “Take Charge of Change.”

Developed in partnership with independent, integrated, full-service marketing agency, Luquire, the 30-second spot encourages viewers to take charge of change with RSM’s proven advisors who leverage deep industry experience and the latest technology to bring forward-looking, valuable insights to middle market companies.

The brand launch portrays a new visual identity that reflects the brand’s ambitions to reflect a unified, modern global organization. The look evolved to include new portraiture, patterns, visuals, and color-palette creating the necessary framework for consistent expression across member firms worldwide.

The highly targeted campaign is now live globally across CTV, digital video, publisher direct, display, audio Spotify, and social.

This professional campaign titled 'Take Charge of Change' was published in Canada and United States in February, 2024. It was created for the brand: RSM US LLP, by ad agency: Luquire. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 2 months ago.


Creative & production
Glen Hilzinger, CCO
Nancy Landesberg, Head of Production
Michael Ashley, Group Creative Director
Ryan Coleman, VP / Group Creative Director
Alexia Little, Graphic Designer
Brad Ward, Senior Graphic Designer

Media & analytics
Nichole Maggio, Director of Media
Eleni Philipon, Integrated Media Supervisor
Aly Svinte, Integrated Media Planner
Jess Ottaviano, Associate Media Director Paid Social
Matt Kaupa, Director Analytics

Client engagement & strategy
Sarah Floyd, VP, Client Engagement
Jenna Moonan, Account Director


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