"250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people's attention to this world-wide problem.
The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping.
That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone.
When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made.
This professional campaign titled 'Take A 360° Look' was published in Hungary in April, 2018. It was created for the brand: Red Cross, by ad agency: Umbrella. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Umbrella, Budapest, Hungary
Chief Creative Officer: Márton Jedlicska
Art Director: Péter Magda
Creative Group Head / Copywriter: Orsolya Szládovics
3D Artist: Battore Haraszti
Editor: Levente Pap
Media Agency: Wavemaker / Hungary