Red Cross

Take A 360° Look

Agency: Umbrella


"250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people's attention to this world-wide problem.
The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping.
That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone.
When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made.

This professional campaign titled 'Take A 360° Look' was published in Hungary in April, 2018. It was created for the brand: Red Cross, by ad agency: Umbrella. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: Umbrella, Budapest, Hungary
Chief Creative Officer: Márton Jedlicska
Art Director: Péter Magda
Creative Group Head / Copywriter: Orsolya Szládovics
3D Artist: Battore Haraszti
Editor: Levente Pap
Media Agency: Wavemaker / Hungary


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.