Agency: New Message
Dutch broker BudgetAir.nl sells the cheapest plane tickets, guaranteed. So they sent several promotor-travellers to the international airport of Amsterdam, wearing these provocative T-shirts. The objective: evoking jealousy among all other travellers. Even the passengers on the plane were informed. All flight long.
This professional campaign titled 'T-shirts' was published in Netherlands in December, 2009. It was created for the brand: BudgetAir.nl, by ad agency: New Message. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: New Message, Amsterdam, The Netherlands
Creative Directors: Lennart Wienecke, Hugo Rütter
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Illustrator: Michel Robert
Account director: Anne-Britt van Uchelen