Agency: New Message


Dutch broker sells the cheapest plane tickets, guaranteed. So they sent several promotor-travellers to the international airport of Amsterdam, wearing these provocative T-shirts. The objective: evoking jealousy among all other travellers. Even the passengers on the plane were informed. All flight long.

This professional campaign titled 'T-shirts' was published in Netherlands in December, 2009. It was created for the brand:, by ad agency: New Message. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: New Message, Amsterdam, The Netherlands
Creative Directors: Lennart Wienecke, Hugo Rütter
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Illustrator: Michel Robert
Account director: Anne-Britt van Uchelen

Dante’s Inferno


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