ADVERTISING

Tene

Plastic Junk Car

Agency: Leavingstone

Description

The junk car collecting metal is an iconic social signal in Georgia, the subject of Coubs, memes, TikTok, etc. But statistically, one citizen produces 42.6kg of plastic waste annually. So, we thought, what if we use the junk car phenomenon for good?

TENE is the first-ever Georgian recycling company. Since TENE collects plastic, we invented a Plastic Junk Car! Instead of metal, it would collect plastic and offer eco-friendly USB cables in exchange.

Our objective was to raise awareness about environmental issues and introduce the culture of collecting and recycling plastic to the everyday lives of Georgian people.
The results of this campaign surpassed all expectations. We collected 10 tons of plastic in the 1st week of the campaign, and the TENE brand interaction increased by 500%. With 0$ spent, we saved 4500 years and made 2500 USBs. Surprisingly, people began requesting we come to them with our junk car. Then something even more incredible happened - with the help of this campaign, we won the EU tender, receiving funding to purchase what we now affectionately call the Plastic Junk Truck. We plan to go nationwide with our junk car on the quest to collect plastic!

This professional campaign titled ' Plastic Junk Car' was published in Georgia in May, 2023. It was created for the brand: Tene, by ad agency: Leavingstone. This Experiential, Integrated, and OOH Outdoor media campaign is related to the Electronics, Technology, Other, and Public Interest industries and contains 1 media asset. It was submitted 20 days ago.

Credits

Client: Tene
Agency: Leavingstone
Creative Chairman: Levan Lepsveridze
Chief Creative Officer: Anze Jereb
Creative Director: Lasha D. Kotori
Design Lead: Matassi Sulakauri
Junior Copywriters: Sopo Lomineishvili, Ratexandre
Production: Lilu Urushadze

Junior Designer/Art Director: Nutsa Kakulia
Head Of Advertising Unit: Anika Gavasheli
Advertiser: Keto Akhvlediani
Motion Designer/Video Editor: Luka Shvelidze
Drone Driver: Gela Tarieladaze
Voiceover: Heima Production
English Copy: Tatia Darsadze

ADVERTISING

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