ADVERTISING

Ridha Alwan Coffee

A distance for our strength

Agency: CrazyTown

Description

Coronavirus is spreading in Iraq, the government took actions to flatten the curve by imposing a curfew and educating the public on preventive tips such as social distancing. Despite these efforts, people are continuing normal social and economic activity, unaware of the real threat. Rida Alwan Coffee has been following these guidelines closely. We closed all branches when it become apparently necessary to do so. We intend to use our wide base of followers on social media to further spread the message on social distancing. Using arabic calligraphy, from our brand identity, we developed a copy-based layout that focuses on the word coffee in Arabic which, by spacing one letter, it can be red as “strength”. The sub-headline states: "sometimes, distancing gives strength. Stay home. If you must leave, remember to maintain distance, so that we can stay powerful for the sake of our loved ones"

This professional campaign titled 'A distance for our strength' was published in Iraq in March, 2020. It was created for the brand: Ridha Alwan Coffee, by ad agency: CrazyTown. This Print medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted about 2 years ago by Creative Director: Mohammad Samarraie of CrazyTown.

Credits

Advertising Agency: CrazyTown, Baghdad, Iraq

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.