Amnesty International


Agency: Reform Act


Amnesty International Sweden wanted an ad campaign that communicated relevance and spoke to a young, global audience. They also wanted ads that urged people to donate money to their fight for human rights and against anti democracy, dictatorship and bullying. So we created the SWIIIISSH! campaign.
Swish is a Swedish mobile app that allows you to send money to friends, companies and organizations by using your mobile phone. Swish is also a onomatopoeic word that imitates the sound of the wind. By putting these two meanings together we came up with SWIIIISSH! – "Swish" money to Amnesty so they can keep create headwind for the world's biggest bullies!

This professional campaign titled 'SWIIIISSH - Trump, SWIIIISSH - Kim' was published in Sweden in December, 2017. It was created for the brand: Amnesty International, by ad agency: Reform Act. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 6 years ago.


Advertising Agency: Reform Act, Stockholm, Sweden

Médicos del Mundo
FIA Foundation


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