The Honest Print

School: Miami Ad School


Only a true and honest friend will tell you if you have bad breath, but they are seldom seen. So, we made a magazine print ad and a bad breath detector in one. The Print Ad's true message will only be revealed if your bad breath is bad enough.

This student campaign titled 'The Honest Print' was published in United States in March, 2018. It was created for the brand: Listerine, by ad school: Miami Ad School. This Print medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising School: Miami Ad School Europe, Berlin, Germany
Creative Directors: Florian Weitzel, David Herrmann
Art Director: Alejandra Morote Peralta
Copywriter: Emma Kirsch


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