Sweat it to get it

Agency: Dentsu


Gatorade helps replace what you lose in sweat, we created a vending machine that makes you earn your Gatorade with your sweat.
The machine encouraged users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispensed a Gatorade!
We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade.

This professional campaign titled 'Sweat it to get it' was published in India in September, 2016. It was created for the brand: Gatorade, by ad agency: Dentsu. This Ambient medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Dentsu Webchutney, New Delhi, India
Chief Creative Technologist: Gurbaksh Singh
Associate Creative Director (Copy): Abbas Zaidi
Group Head (Copy): Nitin Jain
Senior UI Designer: Abdullah Khan
Account Supervisor: Rahul Kumar
Client Services Director: Ashish Kaushik
Video Production: Akshay Raheja, Rahul Lal
Additional Credits: Hemant Kumar, Moosa Khan, Akshay Anand


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