Sweat Happens

Agency: Connecting Plots


Most sports drinks aren’t consumed during sports. This integrated campaign aims to solidify Maximus as the drink for those other sweat occasions caused by awkwardness or effort.
Directed by Dan Reisinger of Infinity Squared, the online films feature some of Australia’s leading young comedic talents, including a VO by the hilarious Alex Williamson. While the often location specific and topical OOH executions ran extensively across Australian cities.

This professional campaign titled 'Sweat Happens' was published in Australia in March, 2019. It was created for the brand: Maximus, by ad agency: Connecting Plots. This Integrated medium campaign is related to the Soft Drinks industry and contains 6 media assets. It was submitted over 4 years ago.


Advertising Agency: Connecting Plots, Australia
Creative Director: Steven Thomson
Client Services Director: Andie Tickner
Strategist: Tim Collier
Creatives: Emmalie Francis Thip, Steven Thomson, Matt Smith, Callam Hanks
Project Lead: Nicole Harris
Managing Director: Tom Phillips
Production Company: Infinity Squared
Director: Daniel Reisinger
Producer: Charles Billeh
Editor: Cameron Drew
Executive Producer: Dave Jansen


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.