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Behn***!

O***

Teri *** ki!

May***

Description

No Smoking Day is observed in INDIA on the seconds Wednesday of March. This year - March 13, 2024.This year’s plan of action & activity revolves around children and protecting them.

Most smokers don’t realize the harmful effect of passive smoking – especially on children. Mostly so since they don’t talk back or protest. They are not heard too vocally.

This campaign visualizes the extreme voice of children if they had to protest and takes a stark leap. The social media campaign has children using swear words to express their anger.

The images have been generated by AI and are not photographs of real children. A strongly worded campaign, it is multi-lingual in the words used and therefore diverse people across the country would get it.

This professional campaign titled 'Swear!' was published in India in March, 2024. It was created for the brand: Simple Advertising Ideas, by ad agency: Simple Advertising Ideas. This Digital medium campaign is related to the Agency Self-Promo, Public Interest, and Tobacco industries and contains 4 media assets. It was submitted 2 months ago by Creative Director: Sudarshan W P of Simple Advertising Ideas.

Credits

Advertising Agency: Simple Advertising Ideas, India
Client: Simple Advertising Ideas, India
Managing Director: Shobana T
Creative Director: Sudarshan W P
Associate Creative Directors: Irfan Ahamed H, Manasi V, Thanus Kodi B
Copywriter: Sudarshan W P, Manasi V
Creative Supervisor Art – Sivashankari G
Creative Supervisor: Abdul Shidhik Quaraishi, Marcelino Sheen Paiva
Sr. Art Director: Srinivasan R
Client Management: Aarthi Ajit, Kruthika N

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