It can write on butter.


Just a spec ad trying to show it not say it, focusing on the smooth flow of the ink, it effectively says 'As smooth as butter' while showcasing that the pen's so smooth that it can write on butter.

This student campaign titled 'It can write on butter.' was published in India in March, 2024. This Digital medium campaign contains 1 media asset. It was submitted about 1 month ago.


Art Director: Gaurav Kumar
Copywriter: Simran Raj Bhyana

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