ADVERTISING

Lego

SwapDay of Minifigures

Agency: PANGEA DIGITAL MARKETING

Description

LEGO®️ Colombia and LEGO®️ Panamá created the first event where LEGO®️Lovers could exchange minifigures and complete their sets. To promote it, we decided to show collections with characters that 'didn't fit.'

This professional campaign titled 'SwapDay of Minifigures' was published in Colombia and Panama in July, 2024. It was created for the brand: Lego, by ad agency: PANGEA DIGITAL MARKETING. This Content, Digital, and OOH Outdoor media campaign is related to the Toys industry and contains 10 media assets. It was submitted about 2 months ago.

Credits

Agencia: Pangea Digital Marketing, Colombia
CCO: Migue Ángel Grillo
Art Director: Angie Paola Cruz
Copywriter: Fabián Bohórquez

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.