Description
LEGO®️ Colombia and LEGO®️ Panamá created the first event where LEGO®️Lovers could exchange minifigures and complete their sets. To promote it, we decided to show collections with characters that 'didn't fit.'
This professional campaign titled 'SwapDay of Minifigures' was published in Colombia and Panama in July, 2024. It was created for the brand: Lego, by ad agency: PANGEA DIGITAL MARKETING. This Content, Digital, and OOH Outdoor media campaign is related to the Toys industry and contains 10 media assets. It was submitted about 2 months ago.
Credits
Agencia: Pangea Digital Marketing, Colombia
CCO: Migue Ángel Grillo
Art Director: Angie Paola Cruz
Copywriter: Fabián Bohórquez