Survifood is a fake food delivery platform that delivers cheap (yet nasty) food to young people. A company with an all-consuming appetite for profit and an offering which can best be summed up as: "hunger justifies the means”. Survifood holds a mirror up to society and reflects the daily lives of a hungry, poorly-fed segment of the young population of France.
Greenpeace France wants to use Survifood to appeal to the presidential candidates, to elicit a reaction from the general public and to make people, especially young people, understand that food insecurity is not inevitable. Solutions do exist, for example, a social security system for food, or healthy and ethical meals priced at 1 euro in university dining halls.
From the 21st February through to the 10th April 2022, Survifood, the imaginary delivery service, was supported with billboards and a full social media and influence campaign the week before the first round of the French presidential election (at the beginning of April).
This professional campaign titled 'Survifood' was published in France in February, 2022. It was created for the brand: Greenpeace, by ad agency: Jellyfish France. This Content, Digital, and Film media campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 1 year ago by Carol-AnnMotard of Jellyfish.
Advertising Agency: Jellyfish, Paris, France
Managing Director: Sandrine Reinert
Executive Creative Director: Thomas Guilhot
Creative Director: Alexandre Boutry
Art Directors: Antoine Dezes Richard / Thibaut Samter
Copywriter: Florian Kunlin
Motion Designer: Yann Guillaumaux
Producer: Sophie Scaglia
Client Partner: Guillaume Pommier
Account Director: Carlotta Barbanti
Senior Production Director: Franz Miceli
Senior Production Manager: Clara Maugein
Production Executive, social: Pierre-Maël Galopin
Brand strategist: Michael Edery
Senior Marketing Manager: Carol-Ann Motard
Photographer: Samuel Guigues
Retoucher: Feel Good
Food stylist: Natacha Arnoult
Film production: Drapeau Noir
Production Manager: Charles Pugliesi-Conti
Film director: Martin Zarka
DOP: Jean-Thomas Miquelot
Actor: Vincent Thépaut
Audio studio: Dinosaures / Nassim El Mounabbih
Music studio: Mawashi Production
Music bookseller: Kaptain (titre : Holiday-Island_The-Music-Yard)