Cadbury, together with creative agency Ogilvy, has launched a new TVC for Cadbury Dairy Milk Chocolate, reinforcing the brand’s ethos of generosity, to consumers and markets in Southeast Asia.
The Cadbury’s brand platform of “goodness in everyone” has been consistently driving growth for the brand in Southeast Asia. The latest TVC was developed with the objective to demonstrate the Cadbury goodness or “Rasakan Lembutnya Kebaikan” (Taste/Feel the softness of goodness). The story is anchored in the universal truth of not judging a book by its cover, to go beyond snap judgment and allowing softness in action and reaction, which manifests into a little more goodness around us. Something we all need more of. The authentic tone of the brand and the storytelling which has the duality of goodness in us as well as the product is captured in the story and also breaks ad stereotypes in Southeast Asia.
This professional campaign titled 'Strangers On A Bus' was published in Singapore in June, 2022. It was created for the brand: Cadbury, by ad agency: Ogilvy Singapore. This Film medium campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted 16 days ago.
Client: Mondelēz International, Inc.
Nikhil Rao: VP Marketing, South East Asia
Nikhil Nicholas: Chocolate Category Lead, South East Asia
Stacey Biagtan: Marketing Manager, Cadbury Dairy Milk
CCO: Nicolas Courant
ACD: Rachel Chew and Sonali Ranjit
Chief Client Officer: Giri Jadhav
Regional Business Director: Kanika Sood
Account Director: Bowie Tong
Production Company: Hanzo Films/Dubai
Director: Johan Stahl
DP: Werner Maritz
Producer: Chippy Babu
Executive Producer: Hijaz Moosa, Gemsheer CC
Offline Studio: BaconX/Copenhagen
Editorial Company: ArtOfficial, CPH
Editor: Jeppe Bødskov
Music: Anton Eger & Johan Stahl
Sound: Reda El-Kheloufi
Grading Studio: Cameo/Copenhagen
Colorist: Lasse Marcussen
Service Production: Biscuit Films/KL
Local Producer: Magen Appathurai, Daniel Wee
Head of Films APAC: Rebecca So
EP: Zyra Khiruddin
Producer: Thinesh Muniandy
Program Manager: Nigel Pinto