Description
This immersive TV and social campaign for Midnite, the disruptive new betting app, was created by London agency Fluoro. Merging virtual and lifelike elements, the campaign stands apart from the usual gag-based tropes of betting sector advertising. The story sees a female protagonist flying through a surreal 3D theme park, collecting casino chips as she journeys through the gamified realm, before landing at a live roulette table with a croupier and winning.
This professional campaign titled 'Surreal Casino World' was published in United Kingdom in March, 2025. It was created for the brand: Midnite, by ad agency: Fluoro. This 360°, Content, and Film media campaign is related to the Gambling, Gaming, and Recreation, Leisure industries and contains 5 media assets. It was submitted 7 days ago.
Credits
Creative direction, agency + production: Fluoro
Creative Director: Eddie Caldwell
Senior Creative + Director: Sam Quan
Ex Producer: Sophie Hutson
Production Manager: Marie Sullivan
Editor: Sam Quan
DoP: Matt Butler
1st AC: Kieran Poynter
Gaffer: Matthew Bohun
Spark: Jeff Celis
Stylist: Frankie Noller
HMU: Alice Howlett
Set Design: Gabrielle Sellen
Casting: Tree Petts Casting
Talent: Anjola Ajao, Atlantis Actors
Talent: Joe Street
VO Artist: Alex James
Music: KMC
Sound Design: Michael McGlone
Colour Grade: Selected Works, Nielsan Bohl
