Description
Every evening, sunset calls us outside. Not with a notification, but with light.
To celebrate Corona’s belief that life is best lived outside, we created a series of living posters that turned the setting sun into the brand itself. Captured at the exact moment the sun kissed the horizon over the city, long winter shadows stretched across the streets, invited us to the sunset and created the silhouette of a Corona bottle leading to the sunset.
A simple white chalk outline of the label completed the picture, allowing the sun and shadows to become the bottle for just a few fleeting moments.
No CGI. No manipulation. Just careful planning, perfect timing, and the reminder that nature still creates the most extraordinary spectacles, if we’re willing to step outside to see them.
Because when sunset calls, answer. It’s sunset time.
This professional campaign titled 'Sun Shadows' was published in South Africa in June, 2026. It was created for the brand: Corona Beer, by ad agency: Boundless. This Ambient, Experiential, and Film media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 1 hour ago by Senior Social Art Director: Lauren Dixon-Paver of Boundless.
Credits
Agency: Boundless
Chief Creative Officer: Roanna Williams
Chief Creative Officer: Fran Luckin
Executive Creative Director: Felix Kessel
Account Manager: Zimkhita Sokanyile
Chief Executive Officer: Paul Jackson
Strategy Director: Stuart Walsh
Art Director: Roanna Williams, Alexa Craner
Copywriter: Fran Luckin, Felix Kessel
Agency Producer: Lara Bayley
Brand Manager: Tongai Jinda
Photographer: David Prior
Client Lead: Melanie Nicholson
Social Lead: Lauren Dixon-Paver
Experience Designer: Control A
PR: CSA
