Description
To amplify BIC's Let Your Colour Out platform, 674 children came together to hand-colour each frame of an animated film, transforming hundreds individual drawings into one collective celebration of creativity. Colouring pages of our animation were distributed through local classrooms, and made available to download and submit online, and then manually compiled into an animation that allows kids and parents to pause when they spot their artwork - with their bragging rights in the bottom left corner.
This professional campaign titled 'Let Your Colour Out' was published in South Africa in July, 2026. It was created for the brand: Bic Stationery, by ad agency: Boundless. This Film medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted about 1 hour ago by Senior Social Art Director: Lauren Dixon-Paver of Boundless.
Credits
Agency: Boundless
Account Manager: Zimkhita Sokanyile
Art Director: Lauren Dixon-Paver
Agency Producer: Lara Bayley
Executive Creative Director: Felix Kessel
Chief Executive Officer: Paul Jackson
Strategy Director: Stuart Walsh
Chief Creative Officer: Roanna Williams
Brand Manager:Amy Whittam
Digital Brand Manager: Fundiswa Ngwato
Director: Jason Haji-Joannou
Music / Sound: AUDIO MILITA
